I’ve written and edited a vast array of materials, including web content, magazine articles, annual reports and environmental interpretation signs. I’ve written about research in animal production, agronomy, chemistry, water monitoring, ecology and entomology, among other sciences. I’ve worked with farmers, researchers, chief executives, historians and innovators to tell their stories.
As a writer, I’m pedantic about apostrophes and I think Oxford commas are often useful. But what excites me most about writing is story telling. I like writing that means what it says and says what it means. Years ago – okay, decades ago – when I was a journalism student, a lecturer commented on one of my assignments that I wrote with ‘poise and clarity’. I have carried that compliment with me ever since, as something I am capable of and as something I aspire to.
But, if you’re into old-fashioned notions of grammatical writing, such as not ending a sentence with a preposition or starting one with a conjunction, you will have noticed that I have a healthy disregard for those conventions. I tend to agree with Winston Churchill on such matters: “This is the type of errant pedantry up with which I will not put.”
Please get in touch if you would like to discuss copywriting for your organisation.